Mohd Imtiaz Karim

Mohd Imtiaz Karim

I lead Robi's direct channel in Chandpur, and I build the data tools my field team runs on.

Years of sales, distribution and field operations taught me which numbers actually move a business. Now I'm turning that into a career in business analytics: clean data, honest KPIs and reports people open every morning.

Portrait of Mohd Imtiaz Karim
PepsiComarketing internship Banglalinksales and distribution Robi Axiatasince 2022, Direct Channel Manager from Jan 2025 Business analyticswhere the route goes next
  • PepsiCoMarketing internship
  • BanglalinkSales and distribution
  • Robi AxiataSince 2022, Direct Channel Manager from January 2025
  • Business analyticsWhere the route goes next
45 RSSPs
Robi Sales and Service Points built from scratch
104 people
in the field team I lead across the Chandpur Region
50,000+
customers served a year through my channel
Q2 2025
National Best Regional Operation Manager award

Featured work: the RSSP Business Tracker

A daily performance website my team of 100+ checks every morning, built and run by me.

The problem

Every morning I downloaded a raw activation export of tens of thousands of rows, rebuilt my Excel dashboard by hand, and pasted screenshots into WhatsApp. Supervisors saw yesterday's numbers late, field staff never saw their own, and nobody could check stock or bike activity in one place.

What I built

  • A website that turns the raw Activation, SIM stock, bike distance, staff and attendance exports into live KPIs, with every file read on the phone and only summaries stored.
  • Leaderboards, RSSP detail pages, supervisor scorecards, stock cover and FIFO lists, a bike compliance tracker and a DCM KPI scorecard.
  • A Morning Brief with an action list, stars of the week and a weekly digest that goes out on WhatsApp in one tap.
  • Bangla and English, a team PIN with a short preview for visitors, and private admin views for targets and sensitive data.

What changed

  • One morning upload replaces hours of manual reporting.
  • Business rules that were in my head are now written into the data: what counts as GA, which material codes are excluded, what a productive bike day is.
  • Supervisors and RFOs see their own numbers and their gaps the same morning.

The live tracker holds Robi data, so it stays behind a team PIN. The phone on the right shows illustrative numbers.

RSSP Business Tracker
All areasChandpurLakshmipur
GA, month to date2,140
Pace vs target104%
Active RSSPs29 / 30
Bikes at 3 KM+94%

Daily GA, illustrative

More projects

Field work told as data, and the code I write to get there.

Robi WiFi FWA sales journey

Chandpur and Lakshmipur, Aug 2025 to Jun 2026

How a new fixed wireless product reached 1,500+ customers across 20+ thanas. I mapped sales onto Bangladesh upazila boundaries to show where demand actually came from, and published it as a nine-slide LinkedIn story.

PythonmatplotlibChoropleth mapData story

Superbike fleet productivity

73 bikes, Chandpur Region

A daily compliance rule (every bike runs 3 KM or more) and a monthly productivity KPI (20 good days), tracked per bike, per distributor and per supplier, with fault reports and repeat zero-KM flags.

KPI designGPS dataDashboard

Building the RSSP network

45 points from scratch

The story of setting up Robi Sales and Service Points across the region: site selection, staffing, shop agreements and the operating rhythm that keeps 30 of them live and selling today.

Channel strategyOperationsData story

Automated sales report pipeline

Python on GitHub

Two scripts that rebuild a colleague's Excel sales report from raw exports, with formatting, totals and charts written by code instead of by hand.

PythonpandasopenpyxlAutomation

Telco customer churn

Kaggle, in progress

Exploring which contract, tenure and service patterns predict customers leaving, using a public telecom dataset close to the business I know.

PythonSQLExploratory analysis

RedCube Super QR, user acceptance testing

Robi's retailer app, 500,000+ users

Tested special access for RSSP Agents and the Super QR flow, where a customer scans a shop's QR and the retailer approves a recharge in seconds. I then ran a one-week beta with five RSSP Agents before the national launch.

UATProduct testingNational launch

Experience

  1. Direct Channel Manager, Robi Axiata PLCSince January 2025, Chandpur Region, after joining Robi in 2022. Leads a 104-person field team, 30 live RSSPs, a 73-bike fleet and the FWA launch in the region.
  2. BanglalinkSales and distribution in the field.
  3. PepsiCoMarketing internship.
  4. BBA, East West UniversityMajor in Marketing.
National Best Regional Operation Manager, Q2 2025. Also the first line manager nationally among Robi's DCMs to get a full team through the 2026 mandatory compliance courses.

Skills and learning

Analytics

SQLPythonpandasExcelPower BITableauKPI designData cleaning

Business

Channel distributionSales operationsField team leadershipTarget settingRetail network rollout

Certificates

  • Google Data Analytics Professional Certificate, in progress
  • Claude 101, Anthropic
  • Google Ads and Google Analytics
  • Microsoft Excel